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 Stanley Home Products Division
Personal Care Products |
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Stanley Home Products Division
Personal Care Products |
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Over seventy years ago, Frank Stanley Beveridge and Catherine L. O'Brien founded Stanley Home Products in Westfield, Massachusetts. Frank, a vice president in charge of sales for The Fuller Brush Company, teamed up with Catherine, an associate, to launch a new direct selling company. Influenced by the economic hardships of the Great Depression on millions of Americans, Frank and Catherine envisioned an opportunity for people to start their own business with a minimal investment, selling products that people use everyday. In 1931, this vision became Stanley Home Products - a door-to-door selling company offering high-quality household cleaners, brushes, and mops.
The "Party Plan", a Marketing Innovation
Within a few short years, Stanley Home Products became a household name. In the late 1930's the company turned a new corner with the development of an innovative selling method, the "party plan". This concept was the brainchild of a Stanley dealer, who began giving product demonstrations to clubs and organizations to increase sales volume. Other Stanley dealers quickly embraced this idea as a way to maximize the selling presentation. These dealers took the group method into homes - and the party plan was born. Homemakers would invite small groups of friends to their homes for a product demonstration and light refreshments, and the hostess in turn would receive a gift of choice from the Stanley dealer, who took orders from attendees. The party plan quickly became the primary selling method for Stanley Home Products, and still is the heart of the business today.The Stanley business opportunity helped opened the doors for many women. Some were promoted into management positions as a result of their sales and leadership capabilities. Catherine L. O'Brien herself went on to become President, and later Chairperson, of Stanley Home Products. SHP's party plan program provided the training ground for many well-known company leaders. Mary Kay Ash, founder of Mary Kay Cosmetics; Brownie Wise of Tupperware; founders Jan and Frank Day of Jafra Cosmetics; and Mary Crowley, founder of Home Interiors all received early training as Stanley Home Products dealers. Stanley representatives also sell by catalog, one-on-one, by telephone, and through fundraising programs with non-profit organizations.
Stanley Home Products Today
Today thousands of men and women of all ethnic groups proudly call themselves independent Stanley Home Products "Home Solutions Consultants." Headquartered in Agawam, Massachusetts with primary manufacturing in Great Bend, Kansas (home of Stanley's sister company, Fuller Brush), the Company offers a lucrative home-based business opportunity for anyone interested in selling high-quality home care, personal care, and wellness products.Stanley Home Products Opportunity Plan
SHP's Opportunity Plan encompasses eight organizational levels ranging from independent Home Solutions Consultant to Double Diamond Director. The plan provides part-time to six-figure earnings potential through discounts, bonuses, and overrides based on specific organizational levels and results. Representatives enjoy abundant occasions for peer recognition and personal satisfaction, and can earn reward travel and gifts. SHP also supports fundraising activities to help representatives increase their personal sales volume. For more information, visit our web site Here..
Stanley provides everyone with the opportunity to earn significant income without compromising family responsibilities. Independent Home Solutions Consultants work their own hours, build their own businesses and receive generous rewards in proportion to their efforts. A Home Solutions Consultant can earn a substantial income whether choosing to work full-time or to supplement income on a part-time basis.Fundamental to Stanley's direct selling philosophy is the recognition of individual effort and accomplishment. Every achievement - no matter how small - is rewarded with praise and recognition. Stanley Home Solutions Consultants not only sell products, they demonstrate their use, explaining to customers the many benefits of each product.
Getting started with Stanley Home Products is easy and inexpensive, with kits ranging from $5 - $75. Ongoing one-on-one training, area meetings, and national conventions provide continuous contact with mentors and friends throughout the organization.
Product Plans As a leader in home care, SHP is best known for its Quality-Plus™ cleaning products, such as Aquilaun™ Concentrate Delicate Fabric Wash and Orange Miracle™ All Purpose Spot & Stain Remover. Our line of home care products helps you get the job done quickly and effectively - guaranteed! All are formulated to make cleaning faster, easier and less expensive.
Customers have more than 200 products to choose from, and all are guaranteed to provide the very best in quality, value, and performance. Visit us online for more details.
Marketing Initiatives
To better serve all of our customers, SHP's web site now has e-commerce capabilities. Home Solutions Consultants can place and track orders on-line. Additional upgrades are scheduled throughout the year, including an enhanced compensation plan, individual customized websites for Home Solutions Consultants and a searchable database of cleaning tips. Our goal is to continually enhance the level of communication, service, and support to SHP Home Solutions Consultants.Backed by Solid Company
In 1995, Stanley Home Products became a business unit of CPAC, Inc. of Leicester, NY, which licenses SHP trademarks and formulas in the U.S., Canada and Puerto Rico. Founded in 1969, CPAC (pronounced "seepak") is an international manufacturer and marketer of industrial and household cleaning products, personal care products, imaging chemicals, and environmental equipment. CPAC owns The Fuller Brush Company as well as seven companies in the Imaging market. Shares trade on the Nasdaq National Market System under the ticker symbol "CPAK". To learn more, visit www.cpac.com.
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